There is a lot of talk about sustainable tourism. Sustainability should be the responsibility of all those involved in tourism.
But, who will play a lead role in walking the talk, making tourism more sustainable in real life?
Governments? International organizations? Destination managers? Tour operators?

“Consumers hold all the power when it comes to the sustainability movement”, says Bruce Poon Tip, the founder of G Adventures, world’s largest adventure travel company with 2000 employees and operating in more than 100 countries.

What do you think?

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It will be the customers that will drive it evnentually they want somthing real they pay the money they do not want made up or contrived experiences they want to see sustainable ones locally.

I see it in my own area I would be a small Eco Tourism Operator, I see all the big bus tour oerators advertising (Oh our guides are well versed in the areas visited but 100 percent of them are not local they live 50 miles away this is the case, no benifit to us at all.

The web will be another factor that will drive sustainable tourism to the right areas if used properly and customers link on to good sites approved by European Eco Tourism Networks.

Legislation should be put in place in all European countries that tour operators employ local approved Eco sustainable Tourism operators who are sustainable in their own respective comunities thus contributing to the local communities employment thus expanding a sustainable Europe.

well done your right its up to us all combined, like you comments Danny

Hello! I don't think consumers could be the only factor to lead towards more sustainable tourism. They represent an important factor, absolutely, but we should consider more the local communities. I am currently interested in local participation and as I read more, I become more and more aware that they are the key factor for reaching sustainable tourism's goals.



This project has been funded with support from the European Commission.

The European Ecotourism Knowledge Network (ECOLNET) is a 3-year project (2010-2013) co-financed by the European Commission, Lifelong Learning Programme, Transversal Programmes, Key Activity 3-ICT Networks.

For more info, please visit the ECOLNET official website.


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